Primary Children’s Hospital Win

“Ok, now I’m bawling.” –Facebook comment

Primary Children’s Hospital meets kids when they are at their weakest. As it turns out, that’s also when kids reveal their true strength. In their most vulnerable moments, children prove to be brave and resilient. We decided to create a piece that celebrates that spirit. We discovered a way to go beyond heartwarming while maintaining a level of sentiment.

CampaignBrandScopestrategy, digital pre-roll, social media, online banners, TV