Dominion Energy

A campaign designed to convince people to use less of our client’s product.

It’s not often a client spends money convincing its customers to use less of its product. But Dominion Energy does this every year. Our ThermWise campaign teaches people how to save money on their gas bills by doing simple things around their homes. We also focus on reminding people to get their furnaces prepped for winter. Awareness is up, as is the number of people saving on natural gas. And our client is happy.

CampaignThermWiseScoperesearch, branding, outdoor, television, social, digital pre-roll, radio, in-arena, sponsorships, community outreach